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Only 1 out of 2 young people in Europe feel prepared to enter the job market. While employers produce a range of branded content to attract potential candidates, students don’t always know how best to leverage these resources, in order to gain more visibility of the job market, aspire to roles and prepare to apply.

In this mini book, we look at how employer branding can be used to enhance career guidance. Find out:

  • Why employer branding can help to decipher and stay ahead of job market trends 
  • How to introduce employer branding earlier in the student journey 
  • How to leverage these tools to personalise student guidance 

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