Strong Employer Branding Trends in 2021-2022

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Key trends in employer branding

As part of a prospective report on recruiting recent graduates, JobTeaser met with HR experts from the private and public sectors and interviewed young people about their vision of the future. We have identified several key trends in employer branding and in recruiting recent graduates :

Recruiters are increasingly inspired by marketing practices and strategies to attract their future rising stars and they favour symmetry of attention when recruiting;
Employer branding is going back to its basics: authenticity of actions and transparency of communication. It no longer belongs entirely to companies and is embodied first and foremost by its employees, candidates, customers and partners;
In addition to recruitment, companies are seeking to improve the experience of their employees, particularly through offboarding.